B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56
56 -- segment average nps for Digital wallets segment (Brazil) (2025)
The average Net Promoter Score (NPS) for the digital wallets segment in Brazil was 56 in the 2025 benchmark edition.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinion Box
Primary
Tier A
https://www.opinionbox.com/nps/segmentos-avaliados/carteiras-digitais/ ↗
Source Article
Carteiras digitais - Opinion Box
SEGMENTO
CARTEIRAS DIGITAIS
NPS MÉDIO DO SEGMENTO
56
+8 pontos comparado
ao ano anterior.
MARCAS AVALIADAS
6
SEGMENTO
CARTEIRAS DIGITAIS
NPS MÉDIO DO SEGMENTO
48
+1 pontos comparado
ao ano anterior.
MARCAS AVALIADAS
5
SEGMENTO
CARTEIRAS DIGITAIS
NPS MÉDIO DO SEGMENTO
47
*Este segmento é novo ou pass…
Original Research
Opinion Box
· Original study ↗
Methodology
Average NPS across 6 evaluated digital wallet brands; +8 points vs prior year (Opinion Box NPS Benchmarking)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 47 | |
| 2024 | 48 | +2.1% |
| 2025 (current) | 56 | +16.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital wallets segment (Brazil): 56 segment average nps. Source: Opinion Box (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-wallets-segment-avg-nps-2025
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<blockquote cite="https://lighthousedata.io/data/digital-wallets-segment-avg-nps-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56</strong> -- segment average nps for Digital wallets segment (Brazil)<br><small>Source: Opinion Box (2025) · <a href="https://lighthousedata.io/data/digital-wallets-segment-avg-nps-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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