B
Evidence Grade B
Safe to Cite
Recent
60
60 -- segment average nps for Pet products segment average (11 brands benchmarked, Brazil) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinion Box
Primary
Tier A
https://www.opinionbox.com/voz-do-cliente/segmentos-avaliados/produtos-pets/ ↗
Source Article
Produtos para pets | Opinion Box
SEGMENTO
PRODUTOS PARA PET
NPS® MÉDIO DO SEGMENTO
61
+1 ponto comparado
ao ano anterior.
MARCAS AVALIADAS
11
SEGMENTO
PRODUTOS PARA PET
NPS® MÉDIO DO SEGMENTO
60
-2 pontos comparado
ao ano anterior.
MARCAS AVALIADAS
11
SEGMENTO
PRODUTOS PARA PET
NPS® MÉDIO DO SEGMENTO
62
*Este segmento é novo ou pas…
Original Research
Opinion Box
· Original study ↗
Methodology
Opinion Box NPS Benchmarking; segment average down -2 points vs 2024 edition; 11 brands evaluated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 62 | |
| 2025 (current) | 60 | -3.2% |
| 2026 | 61 | +1.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pet products segment average (11 brands benchmarked, Brazil): 60 segment average nps. Source: Opinion Box (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pet-products-segment-avg-nps-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pet-products-segment-avg-nps-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60</strong> -- segment average nps for Pet products segment average (11 brands benchmarked, Brazil)<br><small>Source: Opinion Box (2025) · <a href="https://lighthousedata.io/data/pet-products-segment-avg-nps-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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