B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- repeat purchase rate for Zappos customers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
contactinfo.com
Primary
Tier A
https://contactinfo.com/glossary/high-touch-engagement/ ↗
Source Article
High-touch engagement
High-touch engagement is customized, hand-to-hand customer contact that goes far beyond bulk messaging. It’s about treating every customer like your only customer – through personal help and genuine relationship-building. It is the opposite of low-touch, automated solutions dependent on bulk messagi…
Also cited by
modernretail.co
https://www.modernretail.co/
2026-08-18
aws.amazon.com
https://aws.amazon.com/
2026-08-18
Original Research
contactinfo.com
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zappos customers: 40% repeat purchase rate. Source: contactinfo.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-touch-engagement-stats-5
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<blockquote cite="https://lighthousedata.io/data/high-touch-engagement-stats-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- repeat purchase rate for Zappos customers<br><small>Source: contactinfo.com (2025) · <a href="https://lighthousedata.io/data/high-touch-engagement-stats-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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