B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
8%
8% -- ad recall increase for Hellmann's (Unilever condiment brand) (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LDV Capital
Primary
Tier B
https://www.ldv.co/blog/unilever-and-loral-brands-leverage-the-ai-powered-platform-memorable-to-maxi… ↗
Source Article
Unilever & L’Oréal Leverage the AI-powered Platform Memorable to Maximize The Potential of Ads — LDV Capital
Unilever and L’Oréal Brands Leverage the AI-powered Platform Memorable to Maximize the Memorability, Saliency and Conversion Potential of Their Ads
/Every content creator's dream is to be able to predict how consumers will react to advertisements they’ve spent countless hours and lots of money creat…
Original Research
LDV Capital
· Original study ↗
Methodology
Self-reported case study: increase in consumers' ability to recall the ad after Memorable AI recommendations on key visual selection
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hellmann's (Unilever condiment brand): 8% ad recall increase. Source: LDV Capital (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hellmanns-ad-recall-increase-8-percent
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<blockquote cite="https://lighthousedata.io/data/hellmanns-ad-recall-increase-8-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- ad recall increase for Hellmann's (Unilever condiment brand)<br><small>Source: LDV Capital (2021) · <a href="https://lighthousedata.io/data/hellmanns-ad-recall-increase-8-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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