B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- ad recall increase for AR ads (vs traditional ads) (2024)
Ads recall increases by 70% with AR.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mindshare UK
Primary
Tier C
https://geenee.ar/ar-ads ↗
Source Article
AR Ads & WebAR Advertising with Virtual Try-On | GEENEE AR
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Original Research
Mindshare UK
· Original study ↗
Methodology
Cited on GEENEE AR vendor product page with attribution '* 2024 Mindshare UK'; no further methodology, sample, or baseline definition provided. Secondary citation of named research firm.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AR ads (vs traditional ads): 70% ad recall increase. Source: Mindshare UK (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ar-ads-70-percent-ad-recall-increase
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<blockquote cite="https://lighthousedata.io/data/ar-ads-70-percent-ad-recall-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ad recall increase for AR ads (vs traditional ads)<br><small>Source: Mindshare UK (2024) · <a href="https://lighthousedata.io/data/ar-ads-70-percent-ad-recall-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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