B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- ad recall increase for Out-of-home (OOH) advertising campaigns with contextually relevant content (2020)
Relevant content in OOH advertising campaigns leads to a 17% increase in ad recall.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
revolution360.com.au
Primary
Tier C
https://www.revolution360.com.au/blog/the-importance-of-data-led-design ↗
Source Article
The Importance of Data-Led Design | Revolution360
9
October 2020
It’s no secret that contextual relevance increases not only brand recall, but pretty much all brand metrics. Researchers say they found consumer brain response was 18% higher when stimulated by relevant content in OOH campaigns, which leads to a 17% increase in ad recall, which in tur…
Original Research
revolution360.com.au
· Original study ↗
Methodology
Reported as downstream effect of 18% higher brain response; original research study not named in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out-of-home (OOH) advertising campaigns with contextually relevant content: 17% ad recall increase. Source: revolution360.com.au (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-relevant-content-ad-recall-increase
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<blockquote cite="https://lighthousedata.io/data/ooh-relevant-content-ad-recall-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- ad recall increase for Out-of-home (OOH) advertising campaigns with contextually relevant content<br><small>Source: revolution360.com.au (2020) · <a href="https://lighthousedata.io/data/ooh-relevant-content-ad-recall-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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