B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- ad recall increase for social ads vs non-social ads (2011)
According to the 2011 Nielsen Online Brand Effect study, social ads had a 55% greater ad recall compared to ads without social indicators.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Nielsen Company
Primary
Tier B
http://theeword.co.uk/seo-manchester/google_social_ads_prove_effective.html ↗
Source Article
Google ads with +1 button improve click
Original Research
The Nielsen Company
· Original study ↗
Methodology
Nielsen Online Brand Effect study 2011
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social ads vs non-social ads: 55% ad recall increase. Source: The Nielsen Company (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-social-ads-ad-recall-2011
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<blockquote cite="https://lighthousedata.io/data/nielsen-social-ads-ad-recall-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- ad recall increase for social ads vs non-social ads<br><small>Source: The Nielsen Company (2011) · <a href="https://lighthousedata.io/data/nielsen-social-ads-ad-recall-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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