B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- ad recall increase for creatively distinctive ads (2018)
Ads that creatively stand out are 94% more likely to be remembered by viewers according to Nielsen (2018).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://theoystercatchers.com/investing-in-creativity-to-accelerate-brand-impact/ ↗
Source Article
Investing in Creativity to accelerate Brand Impact
Andy Bargery, Client Director at Oystercatchers discusses the importance of investing in creativity and how a skilled agency partner can help in a brand’s quest to drive creative excellence.
Does creativity build business results for brands? You bet it does, and that’s no secret. But how do you go a…
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen research; secondary citation by Oystercatchers
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
creatively distinctive ads: 94% ad recall increase. Source: Nielsen (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creative-ads-recall-nielsen-2018
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<blockquote cite="https://lighthousedata.io/data/creative-ads-recall-nielsen-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- ad recall increase for creatively distinctive ads<br><small>Source: Nielsen (2018) · <a href="https://lighthousedata.io/data/creative-ads-recall-nielsen-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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