B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- email open rate for manufacturing SaaS (2026)
Heinz Marketing achieved a 28% email open rate for a manufacturing SaaS client, doubling the 14.29% industry average.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
NoGood
Primary
Tier A
https://nogood.io/2020/01/04/b2b-saas-marketing-agencies/?utm_content=153691767&utm_medium=social&ut… ↗
Source Article
Top 27 B2B SaaS Marketing Agencies in 2025 | NoGood
Somewhere right now, a B2B SaaS founder is about to wire money to an agency that doesn’t know what CAC payback is.
It happens constantly. A company with a genuinely strong product hires a marketing agency that treats SaaS like any other vertical, impressions, clicks, branded decks, and six months la…
Original Research
NoGood
· Original study ↗
Methodology
Achieved by Heinz Marketing for a manufacturing SaaS client
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
manufacturing SaaS: 28% email open rate. Source: NoGood (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heinz-marketing-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/heinz-marketing-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- email open rate for manufacturing SaaS<br><small>Source: NoGood (2026) · <a href="https://lighthousedata.io/data/heinz-marketing-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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