B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- positive roi for marketers reporting positive ROI from video marketing (2025)
88% of marketers report a positive ROI from video marketing.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Wyzowl
Primary
Tier A
https://www.agencyhandy.com/video-marketing-statistics/?utm_source=chatgpt.com ↗
Source Article
60+ Video Marketing Statistics 2025: Trends & Strategic Takeaways
Video has quietly taken over. When you scroll through social media, open an email, or visit a website, you’ll see a video trying to catch your attention. But how effective is it really? The numbers behind today’s video marketing tell a powerful story.
From what people watch to what drives clicks and…
Original Research
Wyzowl
· Original study ↗
Methodology
Wyzowl’s data
Methodology documented
Segmentation
Channelrss_feed
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marketers reporting positive ROI from video marketing: 88% positive roi. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/growing-confidence-88-percent
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<blockquote cite="https://lighthousedata.io/data/growing-confidence-88-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- positive roi for marketers reporting positive ROI from video marketing<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/growing-confidence-88-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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