B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
92.7%
92.7% -- positive roi for loyalty program owners (2026)
92.7% of loyalty program owners report positive ROI according to Antavo's 2026 Global Customer Loyalty Report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (5)
Antavo
Primary
Tier A
https://antavo.com/reports/global-customer-loyalty-report-2026/ ↗
Source Article
Dunkin’ Rewards Review: Behind the Points, Perks, and Pushback
Our Dunkin' Rewards review unpacks the 2025 repricing backlash, the mechanics driving real engagement, and where the program still has room to grow
Also cited by
forbes.com
https://www.forbes.com/
2026-08-15
coursera.org
https://www.coursera.org/
2026-08-15
knowledge.wharton.upenn.edu
https://knowledge.wharton.upenn.edu/
2026-08-15
corporatefinanceinstitute.com
https://corporatefinanceinstitute.com/
2026-08-15
Original Research
Antavo
· Original study ↗
Methodology
Antavo’s 2026 Global Customer Loyalty Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
loyalty program owners: 92.7% positive roi. Source: Antavo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dunkin-rewards-2026-positive-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dunkin-rewards-2026-positive-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92.7%</strong> -- positive roi for loyalty program owners<br><small>Source: Antavo (2026) · <a href="https://lighthousedata.io/data/dunkin-rewards-2026-positive-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.