B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- positive roi for respondents from 50 businesses and organizations (2007)
35% of surveyed businesses and organizations reported a positive ROI from social media.
- Small sample size (50 businesses and organizations)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2007
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Prospero Technologies
Primary
Tier B
https://www.ignitesocialmedia.com/social-media-stats/how-social-media-is-measuring-up/ ↗
Source Article
How Social Media is Measuring Up | Ignite Social Media
15 Oct How Social Media is Measuring Up
According to an article in Marketing Daily, a survey of 50 businesses and organizations was conducted in September by Prospero Technologies. Survey questions ranged from what current social media applications were being used, plans and budgets for 2008, ROI, h…
Original Research
Prospero Technologies
· Original study ↗
Methodology
Survey conducted by Prospero Technologies
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
respondents from 50 businesses and organizations: 35% positive roi. Source: Prospero Technologies (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-positive-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-positive-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- positive roi for respondents from 50 businesses and organizations<br><small>Source: Prospero Technologies (2007) · <a href="https://lighthousedata.io/data/social-media-positive-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.