B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59%
59% -- positive roi for marketers working with influencers (2026)
59% of marketers surveyed by Hootsuite are confident that working with influencers has delivered positive ROI for their organizations.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
Hootsuite
Primary
Tier A
https://blog.hootsuite.com/influencer-marketing/?hsamp_network=twitter&hsamp=bynq4VKppv9v&owl=AMP-m-… ↗
Source Article
Influencer marketing: Top strategies to maximize ROI in 2026
Successful influencer marketing in 2026 isn’t about throwing budget at a big name and hoping it lands. It’s about strategy, authenticity, and knowing exactly how to measure impact.
Here’s the playbook for making it work.
Key takeaways
- Influencer marketing is a rapidly growing market. Influencer ad…
Original Research
Hootsuite
· Original study ↗
Methodology
Survey conducted by Hootsuite
Methodology documented
Segmentation
Industrysocial_media_marketing,influencer_marketing
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
marketers working with influencers: 59% positive roi. Source: Hootsuite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-confident-positive-roi-influencer-campaigns
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<blockquote cite="https://lighthousedata.io/data/marketers-confident-positive-roi-influencer-campaigns" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- positive roi for marketers working with influencers<br><small>Source: Hootsuite (2026) · <a href="https://lighthousedata.io/data/marketers-confident-positive-roi-influencer-campaigns" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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