B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- positive roi for brands moving digital marketing in-house (2020)
58% of brands have experienced a positive ROI since moving their digital marketing in-house.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Bannerflow
Primary
Tier A
https://digiday.com/sponsored/research-shows-creativity-roi-spike-housing-marketing/?utm_content=buf… ↗
Source Article
Research: European marketers discuss the biggest benefits of in-housing
Prices rise tomorrow. Last chance for best rate.
By Nicholas Högberg, CEO, Bannerflow
The biggest reasons for brands to in-house digital marketing have centered on cost savings and achieving a better return on investment (ROI), rather than the impact on creativity. Yet our 2020 report into the state…
Original Research
Bannerflow
· Original study ↗
Methodology
Survey of 200 European marketers
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
brands moving digital marketing in-house: 58% positive roi. Source: Bannerflow (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/58-percent-positive-roi-in-housing
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<blockquote cite="https://lighthousedata.io/data/58-percent-positive-roi-in-housing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- positive roi for brands moving digital marketing in-house<br><small>Source: Bannerflow (2020) · <a href="https://lighthousedata.io/data/58-percent-positive-roi-in-housing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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