B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email open rate for Global email open rates (2023)
The global average email open rate is 20%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Mailchimp
Primary
Tier A
https://www.arjankc.com.np/blog/email-automation-nepal/ ↗
Source Article
Email Automation in Nepal: The Untapped Growth Channel for Local Businesses
Email Automation in Nepal: The Untapped Growth Channel for Local Businesses
While most Nepali businesses chase social media algorithms, smart entrepreneurs are quietly leveraging a more reliable channel: email automation. At Gurkha Technology, we’ve seen local e-commerce stores increase repeat sales…
Original Research
Mailchimp
· Original study ↗
Methodology
Mailchimp Global Data
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Global email open rates: 20% email open rate. Source: Mailchimp (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-email-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email open rate for Global email open rates<br><small>Source: Mailchimp (2023) · <a href="https://lighthousedata.io/data/global-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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