B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
38.16%
38.16% -- email open rate for Health and beauty email campaigns (2024)
The average health and beauty email open rate is 38.16% according to GetResponse's 2024 benchmark report.
- Includes Apple Mail Privacy Protection (MPP) inflation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
38.16%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GetResponse
Primary
Tier A
https://www.303.london/blog/premium-skincare-email-marketing-benchmarks-what-good-actually-looks-lik… ↗
Source Article
Premium Skincare Email Marketing Benchmarks: What Good Actually Looks Like in 2026
Premium Skincare Email Marketing Benchmarks: What Good Actually Looks Like in 2026
Premium skincare brands often benchmark their email marketing against industry averages that hide significant performance potential. While a 30% open rate may seem acceptable, the real opportunity lies in improving cl…
Original Research
GetResponse
· Original study ↗
Methodology
GetResponse 2024 benchmark report; includes MPP inflation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Health and beauty email campaigns: 38.16% email open rate. Source: GetResponse (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/getresponse-hb-open-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/getresponse-hb-open-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.16%</strong> -- email open rate for Health and beauty email campaigns<br><small>Source: GetResponse (2024) · <a href="https://lighthousedata.io/data/getresponse-hb-open-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.