C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
31.35%
31.35% -- email open rate for Financial services email marketing (2025)
Mailchimp reports an average email open rate of 31.35% for the financial services sector.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31.35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Mailchimp
Primary
Tier C
https://intrading.space/blog/email-vs-sms-marketing-for-trading-platforms/ ↗
Source Article
Email vs SMS Marketing for Trading Platforms
Email and SMS marketing are essential tools for trading platforms to drive user engagement, trading activity, and retention. Each serves a distinct purpose, and knowing when to use one over the other can significantly impact results. Here’s a quick breakdown:
- Email: Best for detailed content like …
Also cited by
2026-09-29
Original Research
Mailchimp
· Original study ↗
Methodology
Mailchimp industry benchmark for financial services sector, cited by intrading.space
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Financial services email marketing: 31.35% email open rate. Source: Mailchimp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/financial-services-email-open-rate-mailchimp
HTML Embed
<blockquote cite="https://lighthousedata.io/data/financial-services-email-open-rate-mailchimp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.35%</strong> -- email open rate for Financial services email marketing<br><small>Source: Mailchimp (2025) · <a href="https://lighthousedata.io/data/financial-services-email-open-rate-mailchimp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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