B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- email open rate for finance industry (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
HubSpot
Primary
Tier B
http://www.bluleadz.com/blog/5-reasons-why-nobody-opened-your-b2b-email? ↗
Source Article
Blog | Average Email Open Rates (and How to Boost Yours)
Email campaigns are an important part of any successful content marketing strategy. But unless people are actually opening your emails to access your content, your efforts are going nowhere.
Calculating your average email open rate allows you to track how successful your campaigns are and how you ca…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot survey of 28 industries
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
finance industry: 40% email open rate. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finance-email-open-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/finance-email-open-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- email open rate for finance industry<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/finance-email-open-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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