B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- add to cart rate for Facebook Ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Ad Girls (Courtney Tarrant)
Primary
Tier C
https://asdonline.com/blog/uncategorized/how-and-when-to-run-facebook-ads/ ↗
Source Article
How and When to Run Facebook Ads
Original Research
The Ad Girls (Courtney Tarrant)
· Original study ↗
Methodology
Expert-recommended benchmark from interview with Courtney Tarrant (The Ad Girls)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads: 15% add to cart rate. Source: The Ad Girls (Courtney Tarrant) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-add-to-cart-benchmark-15pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-add-to-cart-benchmark-15pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- add to cart rate for Facebook Ads<br><small>Source: The Ad Girls (Courtney Tarrant) (2026) · <a href="https://lighthousedata.io/data/facebook-ads-add-to-cart-benchmark-15pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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