B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2.34%
2.34% -- add to cart rate for eCommerce website visitors (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.34%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dazze.studio
Primary
Tier C
https://www.dazze.studio/insights/ecommerce-conversion-rate-optimisation-cro/the-average-conversion-… ↗
Source Article
The Average Conversion Rate for eCommerce: What You Need to Know
The Average Conversion Rate for eCommerce: What You Need to Know
Most eCommerce store owners assume their 2% conversion rate signals poor performance, but they’d be surprised to learn they’re actually hitting the global industry average. Understanding where your online store stands against eCommerce…
Original Research
dazze.studio
· Original study ↗
Methodology
Share of total site visitors who add products to cart; original data source not cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce website visitors: 2.34% add to cart rate. Source: dazze.studio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-add-to-cart-rate-2-34
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<blockquote cite="https://lighthousedata.io/data/ecommerce-add-to-cart-rate-2-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.34%</strong> -- add to cart rate for eCommerce website visitors<br><small>Source: dazze.studio (2026) · <a href="https://lighthousedata.io/data/ecommerce-add-to-cart-rate-2-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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