B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.88%
3.88% -- add to cart rate for Home & furniture industry (2025 Q3)
As of August 2025, the average add to cart rate for the Home & furniture industry was 3.88%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.88%
Unit
Percentage
Data Vintage
2025 Q3
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
93
Sources (7)
Braze
Primary
Tier B
https://www.braze.com/resources/articles/add-to-cart-rate ↗
Source Article
Improving Add to Cart Rate and Why it Matters | Braze
Add to Cart Rate: What It Is, Why It Matters, and How to Improve It
Published on October 07, 2025/Last edited on October 07, 2025/12 min read
Team Braze
Add to cart rate captures a pivotal moment in the shopping journey—the shift from browsing to genuine buying intent. Unlike vanity metrics that onl…
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Original Research
Braze
· Original study ↗
Segmentation
IndustryRetail
RoleAll marketers
Cite this stat
Plain Text
Home & furniture industry: 3.88% add to cart rate. Source: Braze (2025 Q3). Via Lighthouse Intelligence -- https://lighthousedata.io/data/add-to-cart-rate-by-industry-home-furniture
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<blockquote cite="https://lighthousedata.io/data/add-to-cart-rate-by-industry-home-furniture" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.88%</strong> -- add to cart rate for Home & furniture industry<br><small>Source: Braze (2025 Q3) · <a href="https://lighthousedata.io/data/add-to-cart-rate-by-industry-home-furniture" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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