B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

8.37%

8.37% -- add to cart rate for Multi-brand retail industry (2025 Q3)

Name: Add To Cart Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2025 Q3 · Braze

The average add-to-cart rate for the multi-brand retail industry was 8.37% as of August 2025.

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Attribution: Braze View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

8.37%

Unit

Percentage

Data Vintage

2025 Q3

Entity

Multi-brand retail industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Braze Primary Tier B

https://www.braze.com/resources/articles/add-to-cart-rate ↗

Confidence: 59/100 Vintage: 2025 Q3 Channel: Common Crawl

Source Article

Improving Add to Cart Rate and Why it Matters | Braze

Add to Cart Rate: What It Is, Why It Matters, and How to Improve It Published on October 07, 2025/Last edited on October 07, 2025/12 min read Team Braze Add to cart rate captures a pivotal moment in the shopping journey—the shift from browsing to genuine buying intent. Unlike vanity metrics that onl…

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Original Research

Braze · Original study ↗

Segmentation

IndustryRetail RoleAll marketers

Cite this stat

Plain Text

Multi-brand retail industry: 8.37% add to cart rate. Source: Braze (2025 Q3). Via Lighthouse Intelligence -- https://lighthousedata.io/data/add-to-cart-rate-by-industry-multi-brand-retail

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<blockquote cite="https://lighthousedata.io/data/add-to-cart-rate-by-industry-multi-brand-retail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.37%</strong> -- add to cart rate for Multi-brand retail industry<br><small>Source: Braze (2025 Q3) · <a href="https://lighthousedata.io/data/add-to-cart-rate-by-industry-multi-brand-retail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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