B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.23%
6.23% -- add to cart rate for eCommerce industry globally (2025 Q4)
The global average eCommerce add-to-cart rate is 6.23%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.23%
Unit
Percentage
Data Vintage
2025 Q4
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dynamic Yield by Mastercard
Primary
Tier B
https://gempages.net/zh/blogs/shopify/improve-add-to-cart-rate ↗
Source Article
15+ Ideas and Strategies to Improve Add-to-Cart Rate
15+ Ideas and Strategies to Improve Add-to-Cart Rate [2026]
Once visitors land on your store, your first goal is to have them add items to their cart.
Sounds easy, right? Well, there’s a lot that goes into this story. Before you get them to add items to their cart, you need to win their heart, mind,…
Original Research
Dynamic Yield by Mastercard
· Original study ↗
Methodology
Report by Dynamic Yield by Mastercard
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce industry globally: 6.23% add to cart rate. Source: Dynamic Yield by Mastercard (2025 Q4). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_add_to_cart_rate_global
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<blockquote cite="https://lighthousedata.io/data/average_add_to_cart_rate_global" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.23%</strong> -- add to cart rate for eCommerce industry globally<br><small>Source: Dynamic Yield by Mastercard (2025 Q4) · <a href="https://lighthousedata.io/data/average_add_to_cart_rate_global" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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