B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- ad impressions growth rate for Facebook (2021)
For full year 2021, Facebook ad impressions increased by 10% year-over-year.
- Delivered across Meta/Facebook's Family of Apps (all brands)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier A
https://www.exactamedia.com/facebook-roundup-some-notable-updates/ ↗
Source Article
Facebook Roundup: Some Notable Updates
by Steve Fawthrop, VP Agency Growth
Business media deeply covered the 4Q performance of Facebook (Meta), mostly focused on the impact of lost revenue due to Apple changes in minimizing available profile data, and the impact on Meta’s stock price. Let me add some perspective focused on the potential …
Original Research
Meta
· Original study ↗
Methodology
Company year-end earnings statement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 10% ad impressions growth rate. Source: Meta (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ad-impressions-fy2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ad-impressions-fy2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ad impressions growth rate for Facebook<br><small>Source: Meta (2021) · <a href="https://lighthousedata.io/data/facebook-ad-impressions-fy2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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