B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- ad impressions growth rate for Mobile gaming ad impressions (H1 2026)
Gaming ad impressions rose 14% year over year in H1 2026 according to Sensor Tower's H1 2026 Digital Gaming Market Index.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
H1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier B
https://www.applixir.com/blog/who-is-actually-buying-your-rewarded-video-ad-and-why-the-answer-is-di… ↗
Source Article
Who Is Actually Buying Your Rewarded Video Ad on Web?
Original Research
Sensor Tower
· Original study ↗
Methodology
Sensor Tower H1 2026 Digital Gaming Market Index
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile gaming ad impressions: 14% ad impressions growth rate. Source: Sensor Tower (H1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gaming-ad-impressions-growth-h1-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gaming-ad-impressions-growth-h1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- ad impressions growth rate for Mobile gaming ad impressions<br><small>Source: Sensor Tower (H1 2026) · <a href="https://lighthousedata.io/data/gaming-ad-impressions-growth-h1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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