B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.62%
2.62% -- ad impressions growth rate for Primetime linear TV (ABC, CBS, NBC, Fox) (2024)
Primetime ad impressions on ABC, CBS, NBC, and Fox increased by 2.62% year-over-year compared to the strike-affected period.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.62%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://mosaic.agency/biweekly-media-brief/ ↗
Source Article
Bi-Weekly Media Brief - Full Service Media Planning and Buying
BI-WEEKLY MEDIA BRIEF
July 26, 2024
Social Media: The International Olympic Committee has partially relaxed their social media rules, but still maintain many tight restrictions on what the competing athletes and accredited individuals are allowed to post on their feeds in this year’s Summer Games.
S…
Original Research
Forbes
· Original study ↗
Methodology
Year-over-year comparison vs strike-affected 2023; cited via Forbes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Primetime linear TV (ABC, CBS, NBC, Fox): 2.62% ad impressions growth rate. Source: Forbes (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/primetime-impressions-yoy-growth-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/primetime-impressions-yoy-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.62%</strong> -- ad impressions growth rate for Primetime linear TV (ABC, CBS, NBC, Fox)<br><small>Source: Forbes (2024) · <a href="https://lighthousedata.io/data/primetime-impressions-yoy-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.