B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- ad impressions growth rate for global FAST market (Q4 2023)
Ad impressions in the global FAST market grew by 28% in Q4 2023 compared to Q4 2022.
- Data derived from Amagi ANALYTICS platform, consumer survey, and Amagi THUNDERSTORM platform data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
Q4 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (6)
Amagi
Primary
Tier A
https://martechseries.com/tv-advertising/amagis-10th-fast-report-unveils-28-rise-in-global-ad-impres… ↗
Source Article
Amagi's 10th FAST Report Unveils 28% Rise in Global Ad Impressions and Steady Shift in Ad Dollars Toward CTV
Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV) announced that the 10th edition of its Quarterly Global FAST Report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the global FAST market, with inc…
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Original Research
Amagi
· Original study ↗
Methodology
Comparison of Q4 2022 to Q4 2023
Segmentation
Channelrss_feed
Cite this stat
Plain Text
global FAST market: 28% ad impressions growth rate. Source: Amagi (Q4 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ad-impressions-q4-2023
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<blockquote cite="https://lighthousedata.io/data/global-ad-impressions-q4-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- ad impressions growth rate for global FAST market<br><small>Source: Amagi (Q4 2023) · <a href="https://lighthousedata.io/data/global-ad-impressions-q4-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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