B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- ad impressions growth rate for publishers using BidRoll (2023)
Publishers using BidRoll experience an average increase of over 60% in ad impressions within the first 3 months of implementation.
- Represents an average improvement of 60%+ within the first 3 months of implementing BidRoll
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spiny
Primary
Tier A
https://spiny.ai/bidroll ↗
Source Article
Header Bidding and Ad Monetization Product - Spiny
BidRoll
BidRoll is a disruptive header-bidding wrapper built by and for publishers. Purposely designed to drive price competition, ad quality and yield.
45%+ Increase in Ad Revenue*
20%+ Increase in Ad Fill Rates*
55%+ Increase in Ad Viewability*
60%+ Increase in Ad Impressions*
*Average Improvement…
Original Research
Spiny
· Original study ↗
Methodology
Average Improvements within the first 3 months of implementing BidRoll
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
publishers using BidRoll: 60% ad impressions growth rate. Source: Spiny (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bidroll-ad-impressions-increase
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<blockquote cite="https://lighthousedata.io/data/bidroll-ad-impressions-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- ad impressions growth rate for publishers using BidRoll<br><small>Source: Spiny (2023) · <a href="https://lighthousedata.io/data/bidroll-ad-impressions-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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