B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- email open rate for Cart Abandoners (2024)
45% of cart abandoners open follow-up emails according to Klaviyo (2024).
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Klaviyo
Primary
Tier B
https://plangphalla.com/email-retargeting-campaigns-for-abandoned-carts-how-to-recover-lost-sales-in… ↗
Source Article
Email Retargeting Campaigns for Abandoned Carts: How to Recover Lost Sales in 2025
Online shopping is more popular than ever, but most buyers don’t complete their purchases right away. In fact, the average cart abandonment rate is 70.19% across all industries (Baymard Institute, 2025). This means nearly 7 out of 10 shoppers leave without checking out. If you’re not following up, y…
Also cited by
websiteplanet.com
https://www.websiteplanet.com/
2026-08-18
forbes.com
https://www.forbes.com/
2026-08-18
Original Research
Klaviyo
· Original study ↗
Methodology
Source: Klaviyo, 2024
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cart Abandoners: 45% email open rate. Source: Klaviyo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rate_cart_abandoners
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_open_rate_cart_abandoners" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- email open rate for Cart Abandoners<br><small>Source: Klaviyo (2024) · <a href="https://lighthousedata.io/data/email_open_rate_cart_abandoners" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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