C
Evidence Grade C
Graded
under review
Use with Hedging
Current
20%
20% -- email open rate for email campaigns across industries (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Sources (2)
BillionVerify
Primary
Tier B
https://billionverify.com/glossary/open-rate ↗
Source Article
What Is Open Rate? | BillionVerify
Open Rate
Every email term you need to master email marketing and email deliverability, explained clearly and simply.
Email Marketing
Definition
Open rate is the percentage of email recipients who open an email campaign. It's calculated by dividing the number of unique opens by the number of deliver…
Also cited by
emailindustries.com
https://web.archive.org/web/20251206221417id_/https://www.emailindustries.com/em…
2026-09-03
Original Research
BillionVerify
· Original study ↗
Methodology
Range provided due to industry variation.
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelemail
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
email campaigns across industries: 20% email open rate. Source: BillionVerify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rate_average
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_open_rate_average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email open rate for email campaigns across industries<br><small>Source: BillionVerify (2026) · <a href="https://lighthousedata.io/data/email_open_rate_average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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