B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26.42%
26.42% -- email open rate for emails with emoji in subject lines (2023)
Emails with emoji in subject lines have an average open rate of 26.42%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26.42%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GetResponse
Primary
Tier B
https://blog.getresponse.com/email-subject-lines-specific-short.html ↗
Source Article
How to Write Email Subject Lines That Get Your Emails Opened
Email subject lines have one and one job only – to get your email opened.
So, why do so many subject lines fail at that one job? There are many reasons (some beyond our control, like the sheer number of emails in the inbox we’re competing with.) So, what do good email subject lines look like?
Let’s …
Original Research
GetResponse
· Original study ↗
Methodology
Source: GetResponse study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
emails with emoji in subject lines: 26.42% email open rate. Source: GetResponse (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rates-emoji-subject-lines
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<blockquote cite="https://lighthousedata.io/data/email-open-rates-emoji-subject-lines" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26.42%</strong> -- email open rate for emails with emoji in subject lines<br><small>Source: GetResponse (2023) · <a href="https://lighthousedata.io/data/email-open-rates-emoji-subject-lines" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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