B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- email open rate for Small To Medium Businesses (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Robly
Primary
Tier B
https://blog.robly.com/email-open-tracking/ ↗
Source Article
Cracking the Code: How Are Email Open Rates Tracked, Anyway? | Robly Blog
Have you ever looked at your open rate and wondered how your platform came up with the email open tracking numbers? They don’t just pull them out of a hat or use some secret mathematical equation that only a rocket scientist could figure out. No, there are set methods to determine them.
Figuring out…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-16
Original Research
Robly
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small To Medium Businesses: 25% email open rate. Source: Robly (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-small-medium-businesses
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-small-medium-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email open rate for Small To Medium Businesses<br><small>Source: Robly (2022) · <a href="https://lighthousedata.io/data/email-open-rate-small-medium-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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