B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23.53%
23.53% -- email open rate for North American email campaigns (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GetResponse
Primary
Tier A
https://www.getresponse.com/resources/reports/email-marketing-benchmarks.html ↗
Source Article
How to Increase Email Open Rates – 13 Tactics That Work in 2026
To increase your email open rates, focus on relevance and trust: segment your audience, send valuable content, sharpen your subject line and preheader, use a recognizable From Name, send at the right time, and protect your deliverability so emails actually reach the inbox. Those are the highest-impa…
Original Research
GetResponse
· Original study ↗
Methodology
GetResponse’s Email Marketing Benchmarks report (analyzing 4.4 billion messages)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
North American email campaigns: 23.53% email open rate. Source: GetResponse (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-north-america-2026
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-north-america-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.53%</strong> -- email open rate for North American email campaigns<br><small>Source: GetResponse (2026) · <a href="https://lighthousedata.io/data/email-open-rate-north-america-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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