B Evidence Grade B Safe to Cite Dated

37.84%

37.84% -- email open rate for Nonprofit Organizations (2022)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-05

2022 · beehiiv

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Attribution: beehiiv View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

37.84%

Unit

Percentage

Data Vintage

2022

Entity

Nonprofit Organizations

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

76/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (99)

beehiiv Primary Tier A

https://blog.beehiiv.com/p/good-open-rates-for-email-newsletters-how-does-yours-compare?utm_medium=n… ↗

Confidence: 91/100 Vintage: 2022 Channel: Cc Extraction

Source Article

How FIRST® Crafted a Global Digital Strategy that Drives Impact

An Enterprise Level Tool, Implemented with Responsive Support. For an organization that has a glowing reputation for preparing the next generation of STEM leaders, we’re anything but surprised that the team has been using and expanding use of HubSpot's tools since 2016. Of course, assessing an enter…

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Original Research

beehiiv · Original study ↗

Methodology

Industry-specific averages from a study.

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Nonprofit Organizations: 37.84% email open rate. Source: beehiiv (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-nonprofit-organizations-2022

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<blockquote cite="https://lighthousedata.io/data/email-open-rate-nonprofit-organizations-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.84%</strong> -- email open rate for Nonprofit Organizations<br><small>Source: beehiiv (2022) · <a href="https://lighthousedata.io/data/email-open-rate-nonprofit-organizations-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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