B
Evidence Grade B
Safe to Cite
Dated
18.21%
18.21% -- email open rate for UK email marketing (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18.21%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
900,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
94
Sources (11)
GetResponse
Primary
Tier A
https://www.balistro.com/blog/email-subject-line-formulas-highest-open-rates ↗
Source Article
How To Increase Email Click-Through Rates (CTR) Effectively - NotificationX
Welcome to the world of email marketing, where one important number is the Click-Through Rates (CTR). This number helps us see how well our emails work – are people clicking on our links and taking action? Today, we will explore 5 powerful strategies to effectively increase Email Click-Through Rates…
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Balistro Consultancy
https://www.balistro.com/blog/email-subject-line-formulas-highest-open-rates
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mailfloss.storychief.io
https://mailfloss.storychief.io/what-is-whitelisting-an-email
2026-08-08
Advanced Television
https://advanced-television.com/2016/04/27/digital-over-50-of-uk-media-consumpti…
2026-07-16
Original Research
GetResponse
· Original study ↗
Methodology
Based on over 900 million emails sent using the Sign-Up.to platform.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK email marketing: 18.21% email open rate. Source: GetResponse (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-increase-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-increase-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.21%</strong> -- email open rate for UK email marketing<br><small>Source: GetResponse (2012) · <a href="https://lighthousedata.io/data/email-open-rate-increase-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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