C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
16.97%
16.97% -- email open rate for global email campaigns (2022)
In 2022, the overall average email open rate stood at 16.97%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16.97%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
SuperOffice
Primary
Tier A
https://www.superoffice.com/blog/email-open-rates/?_ga=2.171552040.908015263.1663321884-1013911207.1… ↗
Source Article
Email Open Rates: A Scientific, Step by Step Guide
Post summary:
- The success of your email campaigns depends on email open rate. If no one opens your email, then you cannot generate new business from email marketing. So, what is a good email open rate?
- We share open rate numbers by industry, by device, by out send time and more – all backed by r…
Also cited by
2026-09-02
Original Research
SuperOffice
· Original study ↗
Methodology
Calculated by dividing the number of people who opened the email by the number of emails sent that did not bounce.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
global email campaigns: 16.97% email open rate. Source: SuperOffice (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-global-average-2022
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-global-average-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.97%</strong> -- email open rate for global email campaigns<br><small>Source: SuperOffice (2022) · <a href="https://lighthousedata.io/data/email-open-rate-global-average-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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