B
Evidence Grade B
Safe to Cite
Dated
21.3%
21.3% -- email open rate for global email marketing (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.3%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
SuperOffice
Primary
Tier B
https://www.superoffice.com/blog/email-open-rates/?_ga=2.171552040.908015263.1663321884-1013911207.1… ↗
Source Article
Email Open Rates: A Scientific, Step by Step Guide
Post summary:
- The success of your email campaigns depends on email open rate. If no one opens your email, then you cannot generate new business from email marketing. So, what is a good email open rate?
- We share open rate numbers by industry, by device, by out send time and more – all backed by r…
Original Research
SuperOffice
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
global email marketing: 21.3% email open rate. Source: SuperOffice (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-global-average-2020
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-global-average-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.3%</strong> -- email open rate for global email marketing<br><small>Source: SuperOffice (2020) · <a href="https://lighthousedata.io/data/email-open-rate-global-average-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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