B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.68%
16.68% -- email open rate for financial services sector (2023)
The financial services sector had an average email open rate of 16.68% on the beehiiv platform in 2023.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.68%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beehiiv
Primary
Tier B
https://www.beehiiv.com/blog/email-marketing-open-rate ↗
Source Article
Email Marketing Open Rate By Industry In 2024 | beehiiv Blog
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Email Marketing Open Rate By Industry In 2024
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Table of Contents
Curious how your email marketing open rate measures up to the competition? You're not alone. Google queries about good or average open r…
Original Research
beehiiv
· Original study ↗
Methodology
Average open rates for 2023 on the beehiiv platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
financial services sector: 16.68% email open rate. Source: beehiiv (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-financial-services
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-financial-services" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.68%</strong> -- email open rate for financial services sector<br><small>Source: beehiiv (2023) · <a href="https://lighthousedata.io/data/email-open-rate-financial-services" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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