B Evidence Grade B Graded under review Safe to Cite Current

27.3%

27.3% -- email open rate for banking industry (2026)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2026 · BillionVerify

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Attribution: BillionVerify View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

27.3%

Unit

Percentage

Data Vintage

2026

Entity

banking industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

BillionVerify Primary Tier B

https://billionverify.com/id/blog/banking-email-marketing ↗

Confidence: 62/100 Vintage: 2026 Channel: Common Crawl

Source Article

Email Marketing Perbankan: Praktik Terbaik Komunikasi

Email marketing perbankan telah berkembang jauh melampaui pesan promosi tentang penawaran akun baru. Bank saat ini menggunakan email sebagai platform komunikasi komprehensif—mengirimkan alert keamanan, memungkinkan adopsi perbankan digital, memperdalam hubungan pelanggan, dan mendorong adopsi produk…

Also cited by

forbes.com https://www.forbes.com/

2026-08-18

Original Research

BillionVerify · Original study ↗

Methodology

Compared to the average cross-industry open rate of 17.9%

Segmentation

IndustryFinance RoleAll marketers Channelemail

Cite this stat

Plain Text

banking industry: 27.3% email open rate. Source: BillionVerify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-banking

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-open-rate-banking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.3%</strong> -- email open rate for banking industry<br><small>Source: BillionVerify (2026) · <a href="https://lighthousedata.io/data/email-open-rate-banking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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