B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17.8%
17.8% -- email open rate for Email marketing campaigns (average across sectors) (2020)
The average email open rate in 2020 across sectors was 17.80%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17.8%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
mondedumail.com
Primary
Tier C
https://mondedumail.com/category/statistiques-emailing/ ↗
Source Article
Statistiques emailing Archives | Monde du mail
Toutes les statistiques indispensables à connaître en emailing. Taux d’ouverture, taux de déliverabilité, taux de conversion, et plusieurs autres chiffres clés par secteur.
Statistiques emailing
Toutes les statistiques indispensables à connaître en emailing. Taux d’ouverture, taux de déliverabilité,…
Also cited by
GamePlan Marketing
https://www.gameplanmarketing.ca/blog/how-to-optimize-email-marketing-for-your-i…
2026-09-22
MyLegalSoftware
https://mylegalsoftware.com/law-firm-marketing/
2026-09-26
Original Research
mondedumail.com
· Original study ↗
Methodology
Figure taken from category-archive snippet of French email marketing blog Monde du mail; describes average open rate in 2020 with per-sector breakdowns in the full article. Original research study is not named on this page (site's related articles cite Campaign Monitor benchmarks), so treated as secondary citation at top of C-tier.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing campaigns (average across sectors): 17.8% email open rate. Source: mondedumail.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-average-2020
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-average-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.8%</strong> -- email open rate for Email marketing campaigns (average across sectors)<br><small>Source: mondedumail.com (2020) · <a href="https://lighthousedata.io/data/email-open-rate-average-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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