B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40.9%
40.9% -- email open rate for author's email campaigns (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40.9%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
SuperOffice
Primary
Tier A
https://www.superoffice.com/blog/email-open-rates/?_ga=2.171552040.908015263.1663321884-1013911207.1… ↗
Source Article
Email Open Rates: A Scientific, Step by Step Guide
Post summary:
- The success of your email campaigns depends on email open rate. If no one opens your email, then you cannot generate new business from email marketing. So, what is a good email open rate?
- We share open rate numbers by industry, by device, by out send time and more – all backed by r…
Also cited by
articles.entireweb.com
https://articles.entireweb.com/howtos/the-science-behind-email-open-rates-and-ho…
2026-09-06
Original Research
SuperOffice
· Original study ↗
Methodology
Based on over 99,000 emails sent during the last 10 months.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
author's email campaigns: 40.9% email open rate. Source: SuperOffice (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-author-2021
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-author-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.9%</strong> -- email open rate for author's email campaigns<br><small>Source: SuperOffice (2021) · <a href="https://lighthousedata.io/data/email-open-rate-author-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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