B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
42.35%
42.35% -- email open rate for median global email open rate (2024)
The median global email open rate in 2024 was 42.35%.
- Varies with industry-specific variation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42.35%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
UseBouncer
Primary
Tier A
https://www.usebouncer.com/email-marketing-statistics/?utm_source=saleshive ↗
Source Article
200+ Email Marketing Statistics for 2026 and Beyond - Usebouncer
Welcome to your go-to guide for the latest email marketing statistics spanning 2022–2026—featuring 200+ data-rich insights on usage, deliverability, verification, engagement, behavioral triggers, personalization, and video-driven innovation.
Email Usage & Industry Stats
- More than 347 billion email…
Original Research
UseBouncer
· Original study ↗
Methodology
Median open rate across industries
Methodology documented
Segmentation
Industryemail_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
median global email open rate: 42.35% email open rate. Source: UseBouncer (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-2024-median
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-2024-median" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42.35%</strong> -- email open rate for median global email open rate<br><small>Source: UseBouncer (2024) · <a href="https://lighthousedata.io/data/email-open-rate-2024-median" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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