C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
17%
17% -- email open rate for email marketing (2020)
According to a survey conducted in 2020, the average email open rate is 17%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
MartechSeries
Primary
Tier B
https://martechseries.com/content/email-mktg/top-5-email-marketing-challenges-2021/?utm_sq=gnxwy7bh9… ↗
Source Article
Here are the Top 5 Email Marketing Challenges of 2021
Communication apps like Slack and Microsoft Teams and chatbots have been cited to be the email killers. However, they aren’t even close enough to take over the email. Email still works to date and Email Marketing remains one of the best ways of connecting with customers. In fact, the number of activ…
Also cited by
2026-09-24
Franklin Madison Direct
https://web.archive.org/web/20250910023131id_/https://franklinmadisondirect.com/…
2026-09-18
Franklin Madison Direct
https://franklinmadisondirect.com/articles/ensure-your-direct-mail-delivers/
2026-09-19
Original Research
MartechSeries
· Original study ↗
Methodology
Average rate of opening an email in 2020.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
email marketing: 17% email open rate. Source: MartechSeries (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- email open rate for email marketing<br><small>Source: MartechSeries (2020) · <a href="https://lighthousedata.io/data/email-open-rate-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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