B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- nps survey response rate for Email NPS surveys (2025)
Email NPS surveys typically achieve a response rate of 5% to 15%.
- Vendor blog comparison table without methodology or primary source attribution for email rate
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
refiner.io
Primary
Tier C
https://refiner.io/blog/in-app-nps/ ↗
Source Article
In-App NPS Survey Guide: Best Practices, Examples, and Setup
In-app NPS Surveys: How to Create and Run In-app NPS in Your App
Learn how to run targeted, high-response in-app NPS surveys inside your product, with examples, best practices, and setup tips.
TL;DR
- An in-app NPS survey captures feedback while users are active
- It gets higher response rates than …
Original Research
refiner.io
· Original study ↗
Methodology
Source reports a range of typically 5–15% for email-based NPS surveys; midpoint (10%) extracted. No independent study is attributed — claim made by vendor blog in comparison table.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email NPS surveys: 5% nps survey response rate. Source: refiner.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-nps-survey-response-rate
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<blockquote cite="https://lighthousedata.io/data/email-nps-survey-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- nps survey response rate for Email NPS surveys<br><small>Source: refiner.io (2025) · <a href="https://lighthousedata.io/data/email-nps-survey-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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