B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- nps survey response rate for Top-performing B2B NPS survey programmes (CustomerGauge clients) (2026)
Top-performing CustomerGauge B2B clients regularly achieve NPS survey response rates above 60%.
- Value is described as a threshold that top performers 'regularly clear' rather than an exact average
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CustomerGauge
Primary
Tier C
https://surveygauge.com/knowledge/blog/b2b-survey-sampling-small-n ↗
Source Article
B2B Survey Sampling With a Small n [2026]
B2B Survey Sampling With a Small n: How Many Responses Do You Actually Need?
Classic sample-size formulas assume you are drawing from millions of people. When your entire customer base is 40 or 100 named accounts, the math works differently, and often in your favor.
- The generic "you need 384 respo…
Original Research
CustomerGauge
· Original study ↗
Methodology
Article states top-performing clients are 'regularly clearing 60%' per CustomerGauge's B2B benchmark; threshold-level figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-performing B2B NPS survey programmes (CustomerGauge clients): 60% nps survey response rate. Source: CustomerGauge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-nps-survey-response-rate-top-performers
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<blockquote cite="https://lighthousedata.io/data/b2b-nps-survey-response-rate-top-performers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- nps survey response rate for Top-performing B2B NPS survey programmes (CustomerGauge clients)<br><small>Source: CustomerGauge (2026) · <a href="https://lighthousedata.io/data/b2b-nps-survey-response-rate-top-performers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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