B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- nps survey response rate for In-app NPS surveys (SaaS products) (2025)
In-app NPS surveys typically achieve response rates of 20% to 30%.
- Reported as a typical range (20–30%) rather than a single point estimate
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Refiner
Primary
Tier B
https://refiner.io/blog/in-app-nps/ ↗
Source Article
In-App NPS Survey Guide: Best Practices, Examples, and Setup
In-app NPS Surveys: How to Create and Run In-app NPS in Your App
Learn how to run targeted, high-response in-app NPS surveys inside your product, with examples, best practices, and setup tips.
TL;DR
- An in-app NPS survey captures feedback while users are active
- It gets higher response rates than …
Original Research
Refiner
· Original study ↗
Methodology
Source reports a range of 20–30%; midpoint (25%) extracted. Attributed by the author to Refiner's own 2025 in-app NPS response rates report; first-party vendor data.
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
In-app NPS surveys (SaaS products): 20% nps survey response rate. Source: Refiner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-app-nps-survey-response-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/in-app-nps-survey-response-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- nps survey response rate for In-app NPS surveys (SaaS products)<br><small>Source: Refiner (2025) · <a href="https://lighthousedata.io/data/in-app-nps-survey-response-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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