B
Evidence Grade B
Graded
accuracy verified by the review judge
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Current
12.4%
12.4% -- nps survey response rate for B2B NPS survey programmes (industry average) (2026)
The industry average NPS survey response rate for B2B programmes is 12.4% according to CustomerGauge's B2B benchmark.
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Lighthouse Research Team
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Evidence graded
Value
12.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CustomerGauge
Primary
Tier C
https://surveygauge.com/knowledge/blog/b2b-survey-sampling-small-n ↗
Source Article
B2B Survey Sampling With a Small n [2026]
B2B Survey Sampling With a Small n: How Many Responses Do You Actually Need?
Classic sample-size formulas assume you are drawing from millions of people. When your entire customer base is 40 or 100 named accounts, the math works differently, and often in your favor.
- The generic "you need 384 respo…
Original Research
CustomerGauge
· Original study ↗
Methodology
Cited by SurveyGauge as the industry-average NPS response rate per CustomerGauge's B2B benchmark
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2B NPS survey programmes (industry average): 12.4% nps survey response rate. Source: CustomerGauge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-nps-survey-response-rate-industry-average
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<blockquote cite="https://lighthousedata.io/data/b2b-nps-survey-response-rate-industry-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.4%</strong> -- nps survey response rate for B2B NPS survey programmes (industry average)<br><small>Source: CustomerGauge (2026) · <a href="https://lighthousedata.io/data/b2b-nps-survey-response-rate-industry-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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