B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- nps survey response rate for NPS surveys (2025)
NPS surveys often have an approximate response rate of ~10%, representing a small, biased sample.
- Approximate figure (~10%)
- Used as an illustrative criticism of NPS manipulation/bias
Lighthouse Research Team
Last verified:
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Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Source Article
Measuring Customer Experience: Key Takeaways from the ET MarTech Leaders Meetup
Customer experience isn’t just about resolving complaints—it’s about building trust. And when brands fail to meet customer expectations, frustration doesn’t stay behind closed doors. It finds a voice on social media.
At the ET MarTech Leaders Meetup in Gurgaon, Saurabh Agrawal, Founder & CEO of DAiO…
Methodology
Approximate figure cited in conference session on NPS limitations
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
NPS surveys: 10% nps survey response rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nps-survey-response-rate-bias
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nps-survey-response-rate-bias" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- nps survey response rate for NPS surveys<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/nps-survey-response-rate-bias" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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