B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- email open rate for B2B service emails (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Artegic
Primary
Tier A
https://www.artegic.com/blog/tip-e-mail-marketing-b2b-use-servive-processes-trigger/?pk_campaign=fee… ↗
Source Article
Tipps For E-Mail Marketing In B2B - Use Servive Processes As Trigger
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable compo…
Original Research
Artegic
· Original study ↗
Methodology
General observation of service email performance in B2B marketing.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B service emails: 70% email open rate. Source: Artegic (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-opening-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-marketing-opening-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- email open rate for B2B service emails<br><small>Source: Artegic (2023) · <a href="https://lighthousedata.io/data/email-marketing-opening-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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