B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5% -- email open rate for EDF marketing campaigns (2023)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-06

2023 · Explore

EDF's western division saw a baseline marketing campaign open rate of 5% prior to accelerating acquisition scenarios with Explore data.

Baseline open rate prior to using Explore data intelligence solutions (increased from 5% to 35%)

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Attribution: Explore View source

Lighthouse Research Team

Last verified: 2026-07-06 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2023

Entity

EDF marketing campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Explore Primary Tier A

https://btob-leaders.com/la-data-comportementale-b2b-au-service-de-lefficacite-commerciale-et-des-ac… ↗

Confidence: 64/100 Vintage: 2023 Channel: Cc Extraction

Source Article

La Data comportementale au service de l’efficacité Sales et Marketing

Ce business case issu de la 9e édition du BtoB Summit revient sur la proposition de valeur d’Explore, acteur majeur des solutions de Data Intelligence pour le B2B, et passe en revue différents cas clients de l’entreprise. Explore en quelques mots… Explore est un acteur majeur des solutions de Data I…

Original Research

Explore · Original study ↗

Methodology

Case study from Explore's client EDF

Methodology documented

Segmentation

Channelrss_feed

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Plain Text

EDF marketing campaigns: 5% email open rate. Source: Explore (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edf-marketing-campaign-open-rate-increase

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<blockquote cite="https://lighthousedata.io/data/edf-marketing-campaign-open-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- email open rate for EDF marketing campaigns<br><small>Source: Explore (2023) · <a href="https://lighthousedata.io/data/edf-marketing-campaign-open-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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